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America's Children:
Values Lost and Values Found

by David Walsh, Ph.D.

Each of us as parents must identify the values we have intentionally taught and displayed to our children. But, we must also ask ourselves another question: What values have we as a society taught our children?

While the following is by no means a complete list, it identifies the marketplace messages being conveyed to our children:

1. Happiness is found in having things.

2. Get all you can for yourself.

3. Get it all as quickly as you can.

4. Win at all costs.

5. Violence is entertaining.

6. Always seek pleasure and avoid boredom.

This is what our society is teaching our children. Every morning when we pick up our newspapers we see more and more of the consequences of this "education". We don't need to go over the alarming statistics again. We know that our kids are in deep trouble because of what we as a society have done.

The Search For Scapegoats

As the situation worsens, we should be searching our collective soul for real answers and solutions; instead, we often look for scapegoats to blame, and for quick fixes. One of the most frequently cited scapegoats is the American school system.

Recently I was being interviewed on a national radio show about the plight of our youth. After several minutes of discussion, the host paused, and with great dramatic effect asked me, "Don't you think, Dr. Walsh, that all of these problems are the fault of the schools?" I was dumbfounded when he boiled down the fault for all of the troubling circumstances surrounding our children to one culprit. But looking back, I understand why he did it. In the face of an overwhelming problem, this radio host, like the rest of us, wanted someone to blame. I tried to explain why I disagreed with his assessment, but he would hear none of it. He had it figured out to his satisfaction: the schools were to blame.

Our schools are not the culprits. Schools are dealing with the results of America selling out its children. This is not to say there aren't problems in our schools or that there aren't things we need to change. But to blame our schools for the attitudes and values our children are adopting is akin to blaming physicians for their patients' illnesses. For the most part, schools try to instill positive values in our children. It is when society's values influence their effectiveness (as in the case of Channel One) that their messages become mixed.

The fact is that children are going to school already wounded by a society that undermines positive values. Teachers can't teach as effectively because their hands are full dealing with students' social and emotional problems that hinder learning. I've talked to many talented teachers, some of whom work twelve hours a day. Nearly all of them are discouraged. The needs of the children they try to teach are so overwhelming, and our society doesn't seem to support them. Instead of holding up teachers as role models, we look to entertainers and athletes.

Our schools are affected by the same values of our contemporary culture as we are as individuals. They certainly share in the responsibility to help remedy the situation, but to blame the schools is unfair and unproductive. It is ironic that many parents consider the six or so hours a child spends in school more influential than the other eleven waking hours, much of it taken up with watching TV and playing video games. Some parents seem to be extremely worried about what their kids learn in school while at the same time they are unconcerned about what they learn in front of the TV.

Another popular scapegoat is our legal system. "If judges would get tough with juvenile criminals," some insist, "these problems with our kids wouldn't be happening." Indeed, judges may need to get tougher with youthful offenders as part of the solution to the rising tide of violence among children; but if we think that simply locking up all those who follow violent patterns of behavior is the answer, we're sadly mistaken. We can't build prisons fast enough to solve the problem that way. Even from a perspective of pure self-interest, how can we afford to incarcerate so many of the very people we will need to count on as productive citizens, workers, and taxpayers? If we don't change what we're teaching our kids we'll have the worst of all worlds: rising crime, more and more money spent on prisons, and fewer taxpayers to foot the bill.

Some speak about the deterrent effect of a very strict "get tough" policy against youthful offenders. However, the effectiveness of this strategy, like that of many others, has been greatly weakened because of all the messages that teach children that now is all that matters. Today's kids have been conditioned not to think about consequences.

Continued on the next page:
* Our Future At Stake

Reader Comments, click here.

This article was excerpted from the book Selling Out America's Children: How America Puts Profits before Values and What Parents Can Do, ©, by David Walsh, Ph.D. Reprinted with permission of the publisher, Fairview Press (formerly known as Deaconess Press). www.fairviewpress.org.

For info or to order this book.

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About The Author

DAVID WALSH, PH.D., is a psychologist who has worked with families for over twenty-three years. He is one of the leading authorities in North America on family life, parenting, and the impact of media on children. He is also a leading voice in addressing the issues of media's impact on brain development in children and is a national speaker on parenting issues. He is the author of Designer Kids: Consumerism and Competition -- When Is It All Too Much? and the founder and president of the National Institute on Media and the Family.

Another article by this author.

This article was excerpted from 

Selling Out America's Children

by David Walsh, Ph.D.
For info or to order this book.
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